Through community engagement and delivery of high quality events we achieve the objectives of our corporate clients. Our team provides expert advice on:

Event Strategy Feasibility Planning Course Planning Race Organisation Race Director
Safety Marshals Sports Marketing Media Engagement Sponsorships Risk Assessment & Safety


Our Team draws on diverse experience from professional sports to operational planning. Each member shares a passion for sports and a high rate of multi sport and running event participation around the world brings together a team with the know-how to execute the country’s finest races.

CCAD Bike Activation

In 2015 and 2016 Gulf Multi Sport was pleased to be awardedthe Cleveland Clinic Abu Dhabi TrainYAS&GoYAS bike activation at Yas Marina Circuit.Taking responsibilityfor 400 CCAD branded bicycles and helmets, Gulf Multi Sport understood the importance of the activity for the establishment of the CCAD Cycle brand and ongoing community engagement. Now operating three nights per week on Sunday, Tuesday and Wednesday, the community enjoy free access to both road and hybrid bikes with Gulf Multi Sport providing full customer service and program management on behalf of CCAD.

Department of Transport TrainYAS & GoYAS Activation

A five week ‘Learn to Cycle’ program which involved the set up, registration and customer service aspects to provide pre-paid hire bicycles to DoT staff, our team ensured riders were introduced safely to cycling through correct bike set up, providing a safety brief and conduct weekly lessons to improve knowledge and skills for safe cycling.Gulf Multi Sport took responsibility for 50 bikes and helmets and focused on the quality of our customer service to ensure participants returned each week.

TrainYAS & GoYAS Safety

To support wider interests of the community and new initiatives of Yas Marina Circuit, Gulf Multi Sport regularly consults and assists in the development of new programs or testing new initiatives. Over the past two years Gulf Multi Sporthas provided advice on safety regarding consistency, clarity and display of TrainYAS&GoYAS rules along with general conduct of the evenings. In August 2015 Gulf Multi Sport also assisted Yas Marina Circuit staff in testing a new sporting timing system for provision of future services and value addition to activities. We share the vision of Yas Marina Cicruit to improve the health and fitness of the community and look for ways to encourage and incentivize participation.

For enquiries in how to participate or more information on corporate support and sport consulting please email